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A quick and easy guide on how to get your business on Snapchat and start reaching a new audience.
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What is Snapchat?
Founded in 2011, Snapchat is a popular social media app that allows users to share photos and videos with friends. The app also features a number of fun filters and lenses that can be used to customize photos and videos. Snapchat has become increasingly popular in recent years, especially with younger users.
Why use Snapchat for business?
There are a number of reasons why you might want to consider using Snapchat for your business. For one, Snapchat has a large and engaged user base. As of December 2017, Snapchat had 187 million daily active users. What’s more, Snapchat users are highly engaged with the app – on average, they use it for more than 30 minutes each day.
Snapchat is also a great way to reach millennials and Generation Z – two demographic groups that are notoriously difficult to reach with traditional advertising methods. Finally, Snapchat offers a number of unique features that can be very useful for businesses, such as the ability to create short-form vertical videos and use AR filters.
How to create a Snapchat account
Creating a Snapchat account is simple and only takes a few minutes. You’ll need to provide your email address, create a username, and set up a password. Once you’ve done this, you’ll be able to start using Snapchat!
To create a Snapchat account:
1. Tap the ‘Sign Up’ button on the login screen.
2. Enter your email address and create a username.
3. Choose a password and tap ‘Continue’.
4. Verify your email address.
5. That’s it! You can now start using Snapchat.
How to add friends on Snapchat
You can add friends on Snapchat in a few different ways. The most common is to add them by their username or Snapcode (more on that later). You can also add friends from your phone’s address book, Facebook account, or by using Snap Map.
To add a friend by their username or Snapcode:
-Open the Snapchat app and tap on the ghost icon in the center of the screen.
-Tap “Add Friends.”
-Tap “Add by Username or Snapcode.”
-Type in your friend’s username or scan their Snapcode (more on that later).
-Tap “Add.”
If you want to add a friend from your phone’s address book:
-Open the Snapchat app and tap on the ghost icon in the center of the screen.
-Tap “Add Friends.”
-Tap “Add from Address Book.”
-Select the contacts you want to add as friends and tap “Done.”
How to use Snapchat filters
There are two types of Snapchat filters: geofilters and lenses. Geofilters are location-based, meaning that they’ll only be available to users in a specific area. Lenses, on the other hand, are available to all users and can be activated by holding down on your screen while in Snapchat’s camera mode.
To create a geofilter, you’ll need to create an account on Snapchat’s website and submit a design. Once your design is approved, it’ll be available to all users in the designated area.
Lenses can be created by anyone, but they must be submitted to Snapchat for approval before they can be used by other users. To create a lens, you’ll need to use Snapchat’s Lens Studio tool.
How to use Snapchat lenses
To use a Snapchat lens, start by opening the Snapchat app and pointing the camera at your face. Then, tap on your face to bring up the lenses options. Scroll through the available lenses and tap on the one you want to use. If you want to use a paid lens, you’ll need to purchase it first. To do this, tap on the “Buy” button next to the lens. Once you’ve purchased a lens, it will be available for use anytime.
How to use Snapchat geofilters
If you’re looking for a way to reach a wider audience and promote your brand on Snapchat, you may be wondering how to use Snapchat geofilters. Geofilters are a great way to engage with your target audience, and they can be an excellent tool for promoting your business. Here’s everything you need to know about how to use Snapchat geofilters.
What are Snapchat geofilters?
Snapchat geofilters are special overlays that can be added to photos and videos. They’re activated when users are in a specific location, and they’re a great way to engage with your target audience. Geofilters can be used for promotional or personal purposes, and they’re a great way to add some personality to your snaps.
How do I create a Snapchat geofilter?
There are two ways to create a Snapchat geofilter: you can either create one yourself using the Snapchat app, or you can hire a designer to create one for you. If you choose to create a geofilter yourself, you’ll need to use the Snapchat app and follow the instructions on the screen. If you hire a designer, they will send you an image file that you can upload to the Snapchat app.
How do I activate a Snapchat geofilter?
To activate a geofilter, simply open the Snapchat app and point your camera at the location where you want the filter to appear. The app will automatically detect the location and activate the filter. You can also activate filters manually by selecting them from the “Filter” menu in the app.
How long does a Snapchat geofilter last?
Snapchat geofilters typically last for 24 hours, but they can be set for shorter or longer periods of time depending on your needs.
How to create a Snapchat story
Snapchat is a popular messaging app that allows users to share photos and videos, or “snaps,” with friends. The app also lets users create stories, which are collections of snaps that can be viewed by anyone who follows the user.
Creating a Snapchat story is simple: just take a photo or video, or upload one from your camera roll, and then add it to your story. You can also add text, filters, and other effects to your snaps before you add them to your story.
How to use Snapchat ads
If you’re looking to reach a younger audience, Snapchat is a great platform to consider. In this article, we’ll show you how to use Snapchat ads to promote your business.
Snapchat is a photo and video messaging app with over 100 million daily active users. Unlike other social media platforms, Snapchat’s content is ephemeral, meaning it disappears after 24 hours. This makes it perfect for sharing candid, behind-the-scenes content that gives your followers a peek into your brand.
Advertising on Snapchat is still relatively new, but it’s growing in popularity among brands. In fact, eMarketer predicts that Snap Inc., the company that owns Snapchat, will generate $935.5 million in ad revenue in 2017—a 58% increase from 2016.
So how do you get started with Snapchat ads? Here’s a step-by-step guide:
Step 1: Create a Snapchat account
If you don’t already have a Snapchat account for your business, you’ll need to create one. To do this, download the app and sign up for an account using your business email address.
Step 2: Familiarize yourself with the app
Before you start creating ads, it’s important to familiarize yourself with how the app works. Spend some time playing around with the different features and see how other businesses are using Snapchat to connect with their fans.
Step 3: Decide what type of ad you want to create
Snapchat offers three types of ads: Snap ads, Sponsored Lenses, and Sponsored Geofilters. Snap ads are vertical video ads that can be up to 10 seconds long and can include clickable calls-to-action. Sponsored Lenses are augmented reality filters that users can activate by long pressing on their screen while in camera mode. And Sponsored Geofilters are location-based filters that users can access when they’re near a specific landmark or venue (like a restaurant or store).
Choose the type of ad that would be most effective for promoting your business and reaching your target audience.
How to measure success on Snapchat
There is no one answer to the question of how to measure success on Snapchat. The best way to measure success on Snapchat is to set goals and objectives for yourSnapchat marketing campaign, and then track the results against those goals.
Some things you may want to track include:
-The number of views your Snapchat story gets
-The number of screenshots taken of your Snapchat story
-The number of times your Snapchat story is replayed
-The number of clicks on any links you include in your Snapchat story
-The number of new followers you get as a result of your Snapchat marketing campaign
-The amount of time people spend viewing your Snapchat story
